Sadhna, the textile and handicraft program promoted by Seva Mandir, is emerging as a strong success story for the small and independent entrepreneurs. After more than 2 years of independent existence as a Mutual Trust, separate from the patronage of Seva Mandir, the Sadhna team has proved its mettle in gearing the program towards profits. The team has also revamped its marketing strategy. Initially focus was upon processing bulk export orders but considering the significance of retail sales, Sadhna started a retail outlet within Seva Mandir’s premises in 1999; and later opened another store in 2005 to target the mainstream market segment in the city area.

In the month of April ’07, the old showroom of Sadhna was renovated observing the needs of an expanded product range, an increased volume of finished goods and the demand for optimal product display. Thus, the showroom located within Seva Mandir premises was given a make-over in terms of layout, spacing, positioning of products, interiors and overall feel of the store. The adjacent space was included to provide for a larger area.

The newly furnished store was inaugurated on 23 April 2007 by Mr. Jagat Mehta, Trustee of Seva Mandir. The Sadhna and Seva Mandir staff members and other well wishers of Sadhna graced the occasion. The new look was appreciated by one and all. This has extended Sadhna’s popularity, which will ultimately contribute to boost the business.